Buying

How do large retail stores design to encourage and specific behaviors? When a store opens for the first time they bring in exsperts to observe the behaviors of the shoppers in the store. They then give the store advise about where thing need to be arranged in the store. They usually put the most popular thing up front so it catches peoples eyes and draws them into the store. Lets take a popular department store, the thing that catches my eye first is the displays in the windows. That is the deal breaker to get me in the store or if I keep walking. Every store is different and will display what they are interested in selling a particular item. Take Deb's, most of there window displays are total outfits. Shirts, pants and shoes, usually bright colors. RCC western store, there window displays consist of jeans and boots. Now if we shift gears, take walmart they have it to where depending on what door you walk in, that is where you are most interested in shopping. If you need groceries you will walking in the most northern doors. If you need jewelrey you will come in the middle doors, and if you need to close to the automotive area then you will choose the southern doors. Its all about what the consumer wants and is willing to endure to get it.